Who We Are
One team, one job: get the event right.
Greensboro Sports Foundation is the primary sports-tourism engine and local organizing committee for major sporting events in Greensboro, NC. We help national governing bodies and event owners bring championships and tournaments here — and we stay on the job until the last truck pulls away.
Our Story
Why we exist
Greensboro, NC has been punching above its weight in sports for generations — from the Greater Greensboro Open and the founding of the ACC to decades of ACC and NCAA championships. Sports are not a side business here; they are one of the strongest engines for tourism, pride and opportunity in our city.
Greensboro Sports Foundation exists to make sure that when the biggest stages in sport come looking for a home, Greensboro is not just on the list — we are the obvious choice. Our job is to bring major events to Greensboro, deliver them at a championship level and connect them to the community so the impact lasts long after the final whistle.
Our history
How we got here.
Key moments that shaped Greensboro into a national sports destination.
1938
Greater Greensboro Open begins
The seventh-oldest PGA Tour event outside a major championship.
1953
Atlantic Coast Conference
Founded at Sedgefield Country Club and called Greensboro home for 70 years.
1959
Greensboro Coliseum opens
Became a national event destination for major concerts, sporting events and championships.
1980
Greensboro Sports Commission
One of the first sports commissions in the United States, established to promote Greensboro as a sports destination for collegiate and youth sports.
1990
Bryan Park Soccer Complex
One of the first multi-field soccer complexes in the United States and a premier destination for regional and national youth soccer tournaments and showcases.
2011
Greensboro Aquatic Center opens
One of the premier indoor aquatic venues in the United States, generating hundreds of millions of dollars in sports-tourism impact.
2018
Greensboro Sports Foundation
The Greensboro Sports Commission reorganizes as a nonprofit sports organization focused on strengthening Greensboro’s reputation in sports tourism.
Our experience
Events we’ve hosted.
Greensboro Sports Foundation has helped bring and deliver hundreds of major events and championships across more than 28 distinct sports.
A selection of the organizations whose championships Greensboro has hosted.
Our event partners
Who does what in Greensboro.
Four organizations work together to make Greensboro a leading sports destination. Here is how each one fits.
Local organizing committee
Greensboro Sports Foundation
We’re the city’s primary sports-tourism engine and local organizing committee, running logistics for events, managing the volunteer workforce, and raising additional private support that helps bring championships to Greensboro.
Destination marketing organization
Visit Greensboro
Markets Greensboro, NC as a visitor destination, drives travel and tourism sales, supports event bids, secures hotel blocks, and provides visitor services and hospitality support once visitors and events are in town.
Venue operator
Greensboro Coliseum Complex
Operates First Horizon Coliseum, Greensboro Aquatic Center, Special Events Center, Novant Health Fieldhouse, and related facilities. Provides venue management, event services, ticketing, and technical production for sports and entertainment events.
Advocacy & community
Greensboro Sports Council
A civic organization that serves as a bridge between the business and sports communities, providing advocacy, resources, hospitality and financial support to attract, host and retain sporting events.
Frequently asked questions
Questions about GSF or bringing an event to Greensboro?
