About Us

Our History


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THOG began as a community-wide hospitality entity that assisted the City of Greensboro/Greensboro Coliseum Complex in hosting major sporting events. THOG was supported by the Greensboro Coliseum Complex, Greensboro Area Convention & Visitors Bureau, Greensboro Sports Council, Greensboro Sports Commission and the Greensboro Partnership.

After 24 years of developing a very successful model, the organization was rebranded in 2018 as the Greensboro Sports Foundation and incorporated as a 501(c)(3) designated organization.

The  goal of the rebranding is to further enhance Greensboro’s national reputation as ‘Tournament Town’ and build an organization with the ability to develop strategic partners to better position Greensboro for the execution of major sporting events.



Local Organizing Committee

We serve as Local Organizing Committee (LOC) for Greensboro Coliseum Complex and other designated national events to include, but not limited to, volunteer and event support.

Major Event Bids

We assist in major Greensboro Coliseum Complex event bid proposals.

Recruitment Efforts

We assist the Greensboro Area Convention & Visitors Bureau and Greensboro Aquatics Center in recruitment efforts as requested.

Strategic Fundraising

We provide strategic fundraising platforms to support major events.



The Greensboro Sports Foundation receives financial support from its key continuing partners – the Greensboro Area Convention & Visitors Bureau, Greensboro Coliseum Complex, Greensboro Merchants Association and Greensboro Sports Council.


Supporting Partners

Event Photos